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Writing for Emotional Impact: Advanced Dramatic Techniques to Attract, Engage, and Fascinate the Reader from Beginning to End

At a Glance

  • Screenwriting guide that goes beyond the basics and into the psychology of emotion in screenplays
  • Helps you raise the emotional potency of your projects
  • Adds hundreds of storytelling techniques to your writing toolkit

There are three kinds of feelings when reading a story - boredom, interest, and WOW! To become a successful writer, you must create that WOW! feeling on as many pages as possible, and this requires writing that engages the reader emotionally.

In his bestselling The 101 Habits of Highly Successful Screenwriters, screenwriter Karl Iglesias explored the working habits of A-list Hollywood scribes.

Now, he breaks new ground by focusing on the psychology of the reader. Based on his acclaimed classes at UCLA Extension, Writing for Emotional Impact goes beyond the basics and argues that Hollywood is in the emotion-delivery business, selling emotional experiences packaged in movies and TV shows. Karl not only encourages you to deliver emotional impact on as many pages as possible, he shows you how, offering you hundreds of dramatic techniques to take your writing to the professional level.

You’ll learn:

  • Over 40 techniques to humanize a character for instant empathy
  • The 7 essential storytelling emotions and over 70 techniques to create them
  • Over 50 ways to craft powerful scenes, including the Emotional Palette
  • Over 30 techniques to shape your words and energize your narrative description
  • The most common dialogue flaws and fixes for each
  • Over 60 techniques to craft dynamic dialogue that snaps, crackles and pops off the page

Product Details

Return Policy

Your satisfaction is our top priority. If you are not satisfied with your purchase, please return the item(s) for an exchange or refund within 30 days from the purchase date, unless otherwise noted on the product page.

Ship the item(s) to The Writers Store via a traceable and insured method. You will be responsible for return shipping fees.

Please include a completed Return Form with your shipment. Refunds take up to one week to process once we have received the item(s).

Software returns must be deactivated and uninstalled from your computer before a refund may be issued. Please contact the software manufacturer if you need assistance uninstalling or deactivating your software.

The following items are not returnable: Hollywood Creative Directories, DVDs (opened), and Gift Certificates.

Meet the Author: Karl Iglesias

Karl Iglesias is a screenwriter and sought-after script doctor and consultant, specializing in the reader's emotional response to the written page. He is the best-selling author of Writing For Emotional Impact and The 101 Habits of Highly Successful Screenwriters. He teaches at UCLA Extension’s Writers' Program, where he’s just won the Outstanding Instructor Award for 20...

$19.95