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Your satisfaction is our top priority. If you are not satisfied with your purchase, please return the item(s) for an exchange or refund within 30 days from the purchase date, unless otherwise noted on the product page.

Ship the item(s) to The Writers Store via a traceable and insured method. You will be responsible for return shipping fees.

Please include a completed Return Form with your shipment. Refunds take up to one week to process once we have received the item(s).

Software returns must be deactivated and uninstalled from your computer before a refund may be issued. Please contact the software manufacturer if you need assistance uninstalling or deactivating your software.

The following items are not returnable: Hollywood Creative Directories, DVDs (opened), and Gift Certificates.


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The Power of The Pitch

At a Glance

  • A 4-hour pitching workshop for TV writers
  • Learn how to develop your idea with confidence by pitching
  • Receive immediate feedback on your pitch from a TV pro

If you think you have a great idea for a TV show but the idea of having to pitch it terrifies you, read on! Even if you plan on writing your pilot on spec, there are three reasons you need this class.

  1. People would rather hear your idea than read it.
  2. Pitching will help you test and develop your idea with the confidence and feedback to follow it through multiple drafts.
  3. Learning how to pitch will teach you how to be successful in a writers room. 

Instructor and Television Writer Lisa Alden has sold every show she's ever pitched by creating a template that she will share in this class. Using her template for pitching, each student will have the opportunity to pitch their show during class and get feedback. No matter the stage of development of your idea, or even if you intend on writing it, effective pitching will dramatically shortcut your development process.

Class size limited to 10 participants

COURSE OUTLINE

  • Knowing your audience – who are you pitching to? Network, Cable, Premium cable, Netflix, Amazon? They all have different audiences and buying needs that you must understand before walking into the room. 
  • “Warming the room” – Developing the personal anecdote that inspired your show’s idea into a powerful opening for your pitch. 
  • “Hooking the room” – Finding the conceit of your show that will hook your audience and prove there is unlimited episode potential in your idea.
  • “Closing the room” – Crafting your pilot pitch using the template of set up, characters, pilot, and episode ideas.

Telling your story out loud is the way it all started millions of years ago. Get to know your story from the inside out, shortcut the development process, and get the confidence you need to sell it in the room.

As an added bonus, each student will have the opportunity to continue working on their pitch for the next two weeks and pitch it to instructor Lisa Alden one more time (via phone) for feedback.

LOCATION

The Writers Store

3510 W. Magnolia Blvd
Burbank, CA 91501

Product Details

  • Date available: 01/08/2014
  • Publication date: 12/20/2013
  • Return policy: This item is not eligible for return.

Return Policy

Your satisfaction is our top priority. If you are not satisfied with your purchase, please return the item(s) for an exchange or refund within 30 days from the purchase date, unless otherwise noted on the product page.

Ship the item(s) to The Writers Store via a traceable and insured method. You will be responsible for return shipping fees.

Please include a completed Return Form with your shipment. Refunds take up to one week to process once we have received the item(s).

Software returns must be deactivated and uninstalled from your computer before a refund may be issued. Please contact the software manufacturer if you need assistance uninstalling or deactivating your software.

The following items are not returnable: Hollywood Creative Directories, DVDs (opened), and Gift Certificates.

Meet the Author: Lisa Alden

Lisa Alden began her career as a development executive for producers and studios before joining the writing staff of the hit HBO show “Entourage” for four seasons. She was a writer on the NBC show “Lipstick Jungle,” and has sold every show she’s pitched (Fox, NBC, HBO, MTV and ABC Family.) A former teacher at Writers Bootcamp, she created the screenwriting contest for the San Diego Film Festival, and currently teaches TV Pilot writing in the UCLA Professional Program.