Money Back Guarantee

Return Policy

Your satisfaction is our top priority. If you are not satisfied with your purchase, please return the item(s) for an exchange or refund within 30 days from the purchase date, unless otherwise noted on the product page.

Ship the item(s) to The Writers Store via a traceable and insured method. You will be responsible for return shipping fees.

Please include a completed Return Form with your shipment. Refunds take up to one week to process once we have received the item(s).

Software returns must be deactivated and uninstalled from your computer before a refund may be issued. Please contact the software manufacturer if you need assistance uninstalling or deactivating your software.

The following items are not returnable: Hollywood Creative Directories, DVDs (opened), and Gift Certificates.

Your Satisfaction is Our Goal

The High Concept Advantage to Selling Screenplays

By Steve Kaire

In my twenty years plus as a screenwriter, I've heard thousands of pitches at pitch festivals, my seminars and in my writing classes.

I'd say that 90% of the screenplays, treatments and ideas I've had pitched to me had a weak premise and probably won't sell. And a weak premise, even well executed, is still weak at its core. On the other hand, a strong, unique premise that is poorly executed can always be improved upon. Studios and production companies have paid sizable sums of money to acquire a slam-dunk premise which they will then hire a seasoned writer to rewrite.

At the present time, the studios are trending toward sequels, remakes, and making films based on novels and comic books. Their thinking is that if you create something with a built-in following that already has some recognition, its chance for success increases. The steady studio box-office decline over the past few years suggests otherwise. This is an industry that is bankrupt for original material.

The High Concept approach begins with a compelling, original premise that has wide audience appeal. It targets the needs of the marketplace because it is contained within the genres that are the easiest to sell. High Concept projects are easier to pitch because they can be communicated in a couple of sentences. It is also easier to get meetings and companies to read your material based on a high concept pitch because they understand what your story is about without a lot of explanation on your part. And if your pitch is strong enough, most producers and executives will be able to picture what the movie poster will look like just based on your one to two sentence logline.

These are some of the reasons why High Concept projects sell for more money than non-High Concept projects and why the High Concept approach can cut years off a Film and TV writer's selling time.

Meet the Author: Steve Kaire