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"I Liked It, Didn't Love It": Screenplay Development from the Inside Out

At a Glance

  • New to the business? Get an insider perspective from two development execs
  • Explains heirarchy of production companies and levels of script development
  • Learn how to work with producers and get tips for pitching

The most commonly used rejection line spewed by studio executive honchos when they do not buy a script is, "I liked it, didn’t love it." What happens to your screenplay or novel when it leaves your hands and is submitted to a studio or production company? What happens to it after it’s optioned or sold? What does "in development" really mean?

Rona Edwards and Monika Skerbelis answer those questions and more in this newly revised, greatly expanded 3rd edition of their critically acclaimed book, long considered the quintessential bible on development. A required textbook at universities worldwide for writing, producing, and development courses, the book sheds light on the inner workings of the feature film and TV development process, who all the players are, and how they fit together as content creators at film studios, TV networks, agencies, and production companies. They tackle how to find new ideas, what it takes to be a development executive or a story analyst, tips on pitching, and how television and the Internet are changing and evolving, creating greater opportunities for storytellers. 

Are you ready for Hollywood? Get the answers from industry Pros, Rona Edwards and Monika Skerbelis. Through personal experiences and examples they'll teach you what it takes to make it in Hollywood as a development executive, producer, writer or director. Chapters also include exercises that will help readers find new ideas and developing them as well as offer tips on pitching your projects, a comprehensive resource chapter and much, much more.

Product Details

Return Policy

Your satisfaction is our top priority. If you are not satisfied with your purchase, please return the item(s) for an exchange or refund within 30 days from the purchase date, unless otherwise noted on the product page.

Ship the item(s) to The Writers Store via a traceable and insured method. You will be responsible for return shipping fees.

Please include a completed Return Form with your shipment. Refunds take up to one week to process once we have received the item(s).

Software returns must be deactivated and uninstalled from your computer before a refund may be issued. Please contact the software manufacturer if you need assistance uninstalling or deactivating your software.

The following items are not returnable: Hollywood Creative Directories, DVDs (opened), and Gift Certificates.

Meet the Author: Monika Skerbelis

Monika Skerbelis is a former studio executive and co-author of the critically acclaimed books, “I Liked It, Didn’t Love It: Screenplay Development from the Inside Out” and "The Complete Filmmaker's Guide to Film Festivals: Your All Access Pass to Launching Your Film on the Festival Circuit". She is the programming director for The American Pavilion's Emerging Filmmaker ...

Meet the Author: Rona Edwards

A graduate of California Institute of the Arts, RONA EDWARDS became Vice President of Creative Affairs for multiple Emmy-winner John Larroquette (Night Court), Academy-Award Winner Michael Phillips Productions (The Sting, Close Encounters Of The Third Kind, Taxi Driver) and Emmy-winning and Oscar-nominated Producer Fern Field (Monk, Heartsounds) before she was dragged kicking and screaming into the world of independent producing.  As a Producer, she Co-Produced and/or Executive Produced One Special Victory (NBC) starring John Larroquette, The Companion (USA/SyFi CHANNEL) directed by Gary Fleder, I Know What You Did (ABC) starring Rosanna Arquette...

$26.95