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How to Make your Pitch Stand Out

By Pilar Alessandra

Our reader Loretta from Roseville, CA asks

I only have a short time to pitch my idea. How do I make my screenplay idea stand out from the rest?

Script Consultant Pilar Alessandra answers

"Hook them" with your big idea right away.

At a pitch-fest or writing conference, you just don't have the time to dwell on set-up. Catch the attention of the producer you're pitching to by putting your log line up front in a way that gets their attention.

Try: "What if ____?" Or, "Imagine that _____." Now that you've got them thinking, you can elaborate on who your script is about, the specifics of their journey, and the complications they may run into.

Meet the Author: Pilar Alessandra

Pilar Alessandra is the director of the popular writing program "On The Page." A sought after teacher and lecturer, she's traveled the world teaching screenwriting and is in high demand at major writing conferences and film festivals. As a consultant, she's helped thousands of writers create, refine and sell their screenplays. Her students and clients have sold to Disney, DreamWorks, Warner Brothers and Sony and have won prestigious competitions such as the Austin Film Festival, Open Door Competition, Fade-In Competition and Nicholl Fellowship.

Pilar jump-started her career in film as a script reader for Amblin Entertainment. With the formatio...