Breaking into Copywriting: Use your Creativity to Kick-Start a New Career
At a Glance
We also offer a live, instructor-led online course.
Writing is your passion. Why not make it your day job, too?
Whether you’re an aspiring screenwriter, novelist or playwright, or even just an avid reader, become a copywriter and turn your love for words into a lucrative career as a professional copywriter.
With the explosion of the Internet, the need for creative copywriters who can craft compelling advertising has skyrocketed. And because most companies across all sectors need marketing content, copywriting is a virtually recession-proof career choice.
Freelance copywriters work from home and set their own schedules, giving them the time they need to pursue their personal creative projects. Imagine what you could do with those extra hours, not to mention extra cash!
Find out how you can become a part of this rising industry with the Breaking into Copywriting course from The Writers Store. You’ll learn copywriting basics and how to:
- Utilize copywriting theory to produce high-quality advertising
- Generate a professional Creative Brief
- Write Headlines and Taglines that sell
- Apply emotional techniques to persuade an audience
- Create a killer sample ad for your portfolio
- Find and secure work as a copywriter
- And much more!
Plus, unlike other copywriting courses that only offer content without guidance, you’ll have access to a professional copywriter who will coach you on how to be a copywriter throughout the course, offer insightful feedback on your work, and provide answers to all your copywriting questions.
You could continue to toil away at a mind-numbing office job, or you could be calling the shots as a freelance copywriter. Enroll in Breaking into Copywriting today and get started on your copywriting career.
Students have two options for taking the Breaking into Copywriting course.
1. Online Course
The 4-week instructor-led Breaking into Copywriting course takes place through our online course management system, and begins at a predetermined start date. Check out upcoming sessions now.
This online copywriting course is available 24 hours a day, 7 days a week. To take the course, simply log in to your account from any computer with Internet access and read your lessons for the week. You then have the ability to ask questions and interact with the instructor and other students on the message board. You’ll also email assignments to your instructor for feedback.
2. On Demand Course
Are you the independent type? The budget-friendly On-Demand option gives you the option to work with the same great Breaking into Copywriting materials as the Online option, only without instructor feedback.
Questions? Call us at 800.272.8927 (international callers dial 310-441-5151). You may also email the Breaking into Copywriting instructor, Athena Schultz, at firstname.lastname@example.org.
See what students have to say about Breaking into Copywriting:
"Breaking Into Copywriting was the best money I’ve spent on a class in a long time. Before the class was even over, I gained the tools to land my first professional copywriting gig! The coursework was challenging but easy to understand and assimilate, with excellent real-world examples. Athena has a delightfully approachable, easy-going style. It was clear from the start that no question was too small to ask. I was really impressed with her breadth of knowledge and quick turnaround time with questions and homework. It’s clear that Athena really enjoys teaching because all her comments to the class were patient, super supportive, and full of helpful information that really took the class content to another level. If you want to get a head start as a professional copywriter, Breaking into Copywriting delivers in spades." -Tanya W.
"I’m now getting work as a copywriter thanks to this course. It’s comprehensive, practical and designed to quickly launch you into the world of copywriting, in whichever direction you choose to take it. An incredible value, the program is not only fun, but gleans from the best of what’s out there to provide a solid foundation and top-notch resources to help get you started and be successful. Athena's professional feedback and one-on-one guidance walk the fine line of correcting while still encouraging in a way that moves you forward and instills a sense of confidence, which, in my opinion, is worth the price of admission." -Jenney B.
“Breaking into Copywriting teaches you how to become part of a business where powerful writing is both required and appreciated. Athena's constructive and encouraging feedback helps you develop and produce great copy in only four weeks. With that high level of instruction, why learn about advertising anywhere else?” -Ben Y.
"I never imagined I could get such a solid grounding in copywriting in just four weeks. Athena is the dream instructor -- thorough, responsive, and endlessly encouraging. She knows this stuff backwards and forwards, and more importantly she knows how to bring out your best efforts. My highest recommendation!" -John D.
"Putting Breaking into Copywriting on my resume and cover letter has already garnered me a first interview for an internship, and I was able to use my work from this course as one of my writing samples for that interview. And guess what? I got a second interview! Thank you so much for offering this course." - Cassie W.
"Breaking into Copywriting was an incredibly useful introduction to the world of writing ad copy. Athena offered great insight into what it takes to be successful as a copywriter and I personally feel prepared to delve confidently into the world of advertising because of her help and instruction." -Matt P.
"The amount of detailed instruction and high level of insight that's packed into 4 weeks of Breaking into Copywriting is incredible. Athena is extremely knowledgeable, encouraging and responsive. I highly recommend this course to anyone interested in copywriting. You will finish with a solid portfolio sample and a wealth of awareness that will inspire you to follow your dream. Do it." - Lauren L.
Here is just a general breakdown of subjects you will be learning in-depth in this copywriting course.
Week 1: Introduction to Copywriting
- What Copywriting Is and Isn’t
- Characteristics of a Successful Copywriter
- The Work You Do Before “The Work”
- Writing the Creative Brief
Week 2: The Anatomy of an Ad
- The 4 Copywriting Guidelines
- Elements of an Ad
- Killer Headlines
- Taglines & Slogans
Week 3: Writing the Ad
- Features vs. Benefits
- Writing Body Copy
- Utilizing Emotional Triggers
- The Call to Action
Week 4: Finishing the Ad and Finding Work
- Polishing & Perfecting your Copy
- The Copywriter’s Toolkit
- Getting Work as a Copywriter
- Resources and Glossary
- Publisher Screenwriters University
- Instructor Athena Hayes
- Date available: 09/25/2012
- Return policy: This item is not eligible for return.
Your satisfaction is our top priority. If you are not satisfied with your purchase, please return the item(s) for an exchange or refund within 30 days from the purchase date, unless otherwise noted on the product page.
Ship the item(s) to The Writers Store via a traceable and insured method. You will be responsible for return shipping fees.
Please include a completed Return Form with your shipment. Refunds take up to one week to process once we have received the item(s).
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The following items are not returnable: Hollywood Creative Directories, DVDs (opened), and Gift Certificates.
Meet the Instructor: Athena Hayes
Athena Hayes is an experienced writer specializing in online content. Her knack for bringing a clever twist to her projects has brought accolades from her high-profile clients, including Banana Republic, Old Navy, CBS Interactive and National Planning Corporation. She received an English degree from UCLA, and studied screenwriting and television writing at the UCLA Extension Writers' Program.
Athena has worked with The Writers Store since 2001, writing the eZine, marketing collateral and writing courses, including "Screenwriting Basics," "Writing the Screenplay Treatment," and "Breaking into Copywriting: Use your Creativity to Kick-Start a New C...