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Testing Your Concept at the Emotional Level

Did you know that 95% of novice writers fail at the concept? The concept is the core of the script. And most insiders agree that in Hollywood, the “idea is king.” You can create a great hero, write edgy dialogue, weave in a deep theme. But if you choose the wrong concept, or fail to develop it properly, you’re guaranteed an uphill battle at the marketing stage. 

This DVD includes:

  • What makes a great idea, regardless of genre or whether it is a high or low concept.
  • The three emotional requirements of a great idea that create interest, excitement, and fascination.
  • Techniques to energize any concept, including soft-sells.

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Meet the Author: Karl Iglesias

Karl Iglesias is a screenwriter and sought-after script doctor and consultant, specializing in the reader's emotional response to the written page. He is the best-selling author of Writing For Emotional Impact and The 101 Habits of Highly Successful Screenwriters. He teaches at UCLA Extension’s Writers' Program, where he’s just won the Outstanding Instructor Award for 20...

$14.97