Basics and Beyond: Marketing Through Blogging and Social Networking
Debra Eckerling
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Description
In today's climate, having an online presence is one of the most valuable assets a writer - or anyone in business - can possess!
In this seminar, freelance writer - and StoryLink eZine editor - Debra Eckerling will offer strategies for marketing yourself on the web, including why and how to create a blog, using social networking effectively for self-promotion, enewsletters, and more. As a bonus, after the class Debra will include an assessment of your blog and additional recommendations*. Remember, bring business cards to jumpstart your networking.
Topics will include:
- Why Blog? (Blog vs Website)
- Initial Decisions, such as Branding, Content, and Which Blog Site to Use
- Creating A Blog (one lucky attendee will have their blog set up during this seminar)
- Promoting Your Blog , Extending Your Reach
- Social Networking
Debra Eckerling has written for national, local, trade, and online publications, and has led writers' support groups and writing workshops for more than 10 years. Her website is www.writeononline.com.
Saturday, November 14th
11 am - 1 pm
The Writers Store
2040 Westwood Blvd.
Los Angeles, CA 90025
* Blog link for assessment must be sent to Debra by November 10th, 2009.
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