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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy
$21.95
When it comes to copy, what works in the brick -
and mortar world does not necessarily grab Web
consumers... and with new developments like social
networks, blogs, and YouTube, the strategies that
worked even a few years ago, are unlikely to grab
people's attention today. Completely updated for
the current online marketplace, "Web Copy That
Sells" gives readers proven methods for achieving
phenomenal success with their online sales and
marketing efforts.
ProsePro for Word for Windows
$49.00
Professional template and toolset for writing, collaborating, and submitting fiction, non-fiction, poetry and research.
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The Copywriter's Handbook: A Step-By-Step Guide to Writing Copy that Sells (3rd Ed.)
Robert Bly
Description
This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers... even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention--and sell more products.
Among the tips revealed are:
- eight headlines that work--and how to use them
- eleven ways to make your copy more readable
- fifteen ways to open a sales letter
- the nine characteristics of successful print ads
- how to build a successful freelance copywriting practice
- fifteen techniques to ensure your e-mail marketing message is opened
This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, "The Copywriter's Handbook" remains the ultimate guide for people who write or work with copy.
"I don't know a single copywriter whose work would not be improved by reading this book."
David Ogilvy
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