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Pitch and Presentation: Everything You Need to Know to Sell Your Script

At a Glance

  • 4-week online course on pitching
  • Prepares you for Hollywood meetings
  • Gives you the confidence you need to sell your story

First impressions are an important ingredient of social and business relationships. So what do you do when you meet a producer, agent, studio, or network exec for the first time? How do you react when a pro asks about your latest screenplay? If a story editor requests a synopsis of your project before looking at your script or book, what's your response? What should you expect when you take a Hollywood meeting?

These questions have actual "correct" answers, and Hollywood Insider Kathie Fong Yoneda is the go-to expert to guide you through the rough Industry waters. In Pitch & Presentation, she’ll give you the tools you information you need to have the confidence to meet and greet the people who assist in your big break or take your career to the next level.

Your 4-week online session concludes with a private 30-minute phone meeting with Kathie to practice your pitch. That alone is worth the price of enrollment!

Here’s a general breakdown of subjects covered in this course:

Week 1: Loglines, Elevator Pitches & Pitches on Paper

  • The importance of pitching - what is pitching, who pitches, and why is it so important?
  • Loglines - the crucial "25 words or less" that can help you grab Hollywood's attention
  • Elevator pitch - how to structure this pitch and when is it most effective
  • Pitch on paper - The ABCs of putting together a "one-pager" as a selling tool
  • Examples - A look at examples of loglines, elevator pitches, and a pitch on paper

Week 2: Synopses

  • Selling Synopses - what is the importance of it, what are the key ingredients, and how can it be used
  • Example - a look at an example of a "selling synopsis"
  • Registering your work - how to use your synopses to protect your material and why

Week 3: The Big Pitch

  • Why this is a "necessary evil"
  • 15-point guideline to help even the most tongue-tied writer perfect this ultimate marketing weapon

Week 4: The Art of Taking a Meeting

  • Types of meetings - One-on-ones, Getting-Acquainteds, Assignments, etc.
  • Getting a meeting - the reality and strategy of meeting and greeting the industry
  • Taking a meeting - what to expect and how to prepare

Product Details

Return Policy

Your satisfaction is our top priority. If you are not satisfied with your purchase, please return the item(s) for an exchange or refund within 30 days from the purchase date, unless otherwise noted on the product page.

Ship the item(s) to The Writers Store via a traceable and insured method. You will be responsible for return shipping fees.

Please include a completed Return Form with your shipment. Refunds take up to one week to process once we have received the item(s).

Software returns must be deactivated and uninstalled from your computer before a refund may be issued. Please contact the software manufacturer if you need assistance uninstalling or deactivating your software.

The following items are not returnable: Hollywood Creative Directories, DVDs (opened), and Gift Certificates.

Meet the Author: Kathie Fong Yoneda

KATHIE FONG YONEDA has worked in film and television for more than 30 years. She has held executive positions at Disney, Touchstone, Disney TV Animation, Paramount Pictures Television, and Island Pictures, specializing in development and story analysis of both live-action and animation projects. 

Kathie is an internationally known seminar leader on screenwriting and development and has conducted workshops in France, Germany, Austria, Spain, Ireland, Great Britain, Australia, Indonesia, Thailand, Singapore, and throughout the U.S. and Canada.