Breaking into Copywriting: Use your Creativity to Kick-Start a New Career

Writing is your passion. Why not make it your day job, too?

Whether you’re an aspiring screenwriter, novelist or playwright, or even just an avid reader, you can turn your love for words into a lucrative career as a professional copywriter.

With the explosion of the Internet, the need for creative copywriters who can craft compelling advertising has skyrocketed. And because most companies across all sectors need marketing content, copywriting is a virtually recession-proof career choice.

Freelance copywriters work from home and set their own schedules, giving them the time they need to pursue their personal creative projects. Imagine what you could do with those extra hours, not to mention extra cash!

Find out how you can become a part of this rising industry with the Breaking into Copywriting course from The Writers Store. You’ll learn how to:

• Utilize copywriting theory to produce high-quality advertising
• Generate a professional Creative Brief
• Write Headlines and Taglines that sell
• Apply emotional techniques to persuade an audience
• Create a killer sample ad for your portfolio
• Find and secure work as a copywriter
• And much more!

Plus, unlike other copywriting courses that only offer content without guidance, you’ll have access to a professional copywriter who will coach you through the course, offer insightful feedback on your work, and provide answers to all your copywriting questions.

You could continue to toil away at a mind-numbing office job, or you could be calling the shots as a freelance copywriter. Enroll in Breaking into Copywriting today and get started on your copywriting career.

Course Options

Students have three options for taking the Breaking into Copywriting course.

1. Online Course
The 4-week online instructor-led Breaking into Copywriting course takes place through our online course management system, and begins at a predetermined start date.

The course is available 24 hours a day, 7 days a week. To take the course, simply log in to your account from any computer with Internet access and read your lessons for the week. You then have the ability to ask questions and interact with the instructor and other students on the message board. You’ll also email assignments to your instructor for feedback.

2. One-on-One Course
Can’t commit to a specific 4-week time period? Enjoy the flexibility of the one-on-one course option, which lets you choose when to start your course at ANY DATE following your purchase. You’ll immediately receive our comprehensive course that covers each crucial element required to master copywriting, along with a comprehensive 26-page workbook in PDF format. 

You can then decide when to begin working with your instructor privately via email. And the best part? No deadlines! You can work at your own pace, and choose when you’ll submit your work for detailed, professional feedback. You also have the ability to ask as many questions as you like about the course and copywriting in general. It’s the quickest way to get on track for a fulfilling copywriting career.

3. On Demand Course
Are you the independent type? The budget-friendly On-Demand option gives you the option to work with the same great Breaking into Copywriting materials as the Online and One-on-One options, only without instructor feedback.

You’ll immediately receive our comprehensive course in PDF format, which covers each crucial element required to master copywriting, along with a comprehensive 26-page workbook in PDF format. And if you decide after taking the course that you'd like to work with the instructor on some ad samples? You're eligible for the Building your Portfolio coaching service, in which you'll receive one-on-one feedback on your work.

Questions? Call us at 800.272.8927 (international callers dial 310-441-5151). You may also email the Breaking into Copywriting instructor, Athena Schultz, at a.schultz@writersstore.com.

See what students have to say about Breaking into Copywriting: 

"I’m now getting work as a copywriter thanks to this course. It’s comprehensive, practical and designed to quickly launch you into the world of copywriting, in whichever direction you choose to take it. An incredible value, the program is not only fun, but gleans from the best of what’s out there to provide a solid foundation and top-notch resources to help get you started and be successful. Athena's professional feedback and one-on-one guidance walk the fine line of correcting while still encouraging in a way that moves you forward and instills a sense of confidence, which, in my opinion, is worth the price of admission." -Jenney B.

“Breaking into Copywriting teaches you how to become part of a business where powerful writing is both required and appreciated. Athena's constructive and encouraging feedback helps you develop and produce great copy in only four weeks. With that high level of instruction, why learn about advertising anywhere else?” -Ben Y.

"I never imagined I could get such a solid grounding in copywriting in just four weeks. Athena is the dream instructor -- thorough, responsive, and endlessly encouraging. She knows this stuff backwards and forwards, and more importantly she knows how to bring out your best efforts. My highest recommendation!" -John D. 

"Putting Breaking into Copywriting on my resume and cover letter has already garnered me a first interview for an internship, and I was able to use my work from this course as one of my writing samples for that interview. And guess what? I got a second interview! Thank you so much for offering this course." - Cassie W. 

"Breaking into Copywriting was an incredibly useful introduction to the world of writing ad copy. Athena offered great insight into what it takes to be successful as a copywriter and I personally feel prepared to delve confidently into the world of advertising because of her help and instruction." -Matt P.

"The amount of detailed instruction and high level of insight that's packed into 4 weeks of Breaking into Copywriting is incredible. Athena is extremely knowledgeable, encouraging and responsive. I highly recommend this course to anyone interested in copywriting. You will finish with a solid portfolio sample and a wealth of awareness that will inspire you to follow your dream. Do it." - Lauren L.

Here is just a general breakdown of subjects you will be learning in-depth in this course.

Week 1: Introduction to Copywriting

• What Copywriting Is and Isn’t
  
• Characteristics of a Successful Copywriter
  
• The Work You Do Before “The Work”
  
• Writing the Creative Brief

Week 2: The Anatomy of an Ad

• The 4 Copywriting Guidelines
  
• Elements of an Ad
  
• Killer Headlines
  
• Taglines & Slogans

Week 3: Writing the Ad

• Features vs. Benefits
  
• Writing Body Copy
  
• Utilizing Emotional Triggers
  
• The Call to Action

Week 4: Finishing the Ad and Finding Work

• Polishing & Perfecting your Copy
  
• The Copywriter’s Toolkit
  
• Getting Work as a Copywriter
  
• Resources and Glossary